Summer 2025 is shaping up to be an exciting time for travel, with the latest insights from Airbnb and a Panterra consumer survey highlighting key trends that are driving the season. As travelers from around the world continue to explore new destinations, they are prioritizing authenticity, local flavor, and meaningful experiences that align with their values and interests.
Global Trends: Culinary Travel & Authenticity
Food is a major motivator for travel this summer, with nearly half (47%) of global travelers opting for authentic local cuisine over traditional culinary capitals. This preference is not only driven by a desire to experience new flavors but also by a desire for an immersive, local experience.
- 1 in 5 guests globally are choosing Airbnb for its ability to deliver authentic, local experiences.
- 47% of global travelers prioritize authentic local cuisine.
Airbnb guests are seeking out unique culinary experiences that showcase the local culture and traditions. This is evident in the growing demand for Airbnb Experiences, which offer immersive, local experiences that allow guests to engage with the local community and culture.
Fandom Travel: Star Chasing Drives Bookings
“Fandom travel” is on the rise, with fans following their favorite musicians and athletes across borders. According to Panterra, 32% of Americans, 45% of Brazilians, and 38% of Mexicans plan to travel more for big events in the coming year.
- Celebrity events and concerts are a major draw for travelers.
- Gen Z women are leading the charge, with 33% planning travel around concerts (vs. 24% of Gen Z men).
Cities are seeing a significant spike in Airbnb searches due to events. For example, Houston, TX saw a +620% increase in searches for Beyoncé’s Cowboy Carter Tour, while Manchester, UK saw a +500% increase in searches for Oasis concerts.
| City | Airbnb Searches |
|---|---|
| Houston, TX | +620% |
| Manchester, UK | +500% |
| Perth, Australia | +250% |
| Charlotte, NC | +200% |
| Santiago, Chile | +85% |
This trend not only fills arenas but also boosts local economies, with Airbnb guests spending an average of $165 per day on food, entertainment, and attractions.
Staycations Dominate in the US
Amid rising costs, U.S.
