A New Era in Sustainable Travel
As the 51st active member, G Adventures becomes part of an esteemed community that boasts 144 brands, aiming to promote the value of responsible travel. The tour operator joins forces with a prominent organization that has been a voice for the industry since 1975, with the added benefit of securing protection for consumer payments in the unlikely event of business failure.
USTOA’s Travelers Assistance Program
• Protection up to $1 million • Comprehensive coverage • Securing the future of travel
The USTOA has recently announced that G Adventures has become a member of the organization, marking a significant development for the industry. This partnership comes with various benefits, including access to the USTOA’s Travelers Assistance Program, which offers comprehensive protection for consumers in case of business failure.
“We are proud to welcome G Adventures as an Active Member of USTOA,”
said Terry Dale, USTOA president and CEO, “Their commitment to responsible tourism and sustainability aligns perfectly with our organization’s mission. As a leader in community tourism, G Adventures has set the standard for responsible travel, championing locally owned accommodations, guides, and businesses to ensure travel benefits the communities it touches.”
Alignment with USTOA’s Mission
• Championing locally owned accommodations, guides, and businesses
• Sustainability and community engagement
• Commitment to responsible tourism
G Adventures has long been a proponent of responsible tourism, which emphasizes the importance of travel in promoting positive change and community development. The company’s dedication to sustainability and community engagement has earned it a spot among 144 recognized tour operators.
“As a pioneer of community tourism, we at G Adventures understand the power of travel as a force for good,”
said Steve Lima, G Adventures’ vice president of growth for US and Latin America, “Now more than ever, our shared values of integrity and sustainability are needed. We are thrilled to join USTOA and work alongside industry advisors to amplify this message and use tourism as a catalyst for positive change.”
Cross-Border Tourism Coalition
• Collaboration on policies and regulations
• Amplifying the industry’s voice
• Enhancing tourism experiences
The USTOA has announced the launch of a new coalition aimed at promoting U.S. and Canada cross-border tourism. The initiative seeks to bolster relationships between the two countries and facilitate smoother travel experiences for visitors. The USTOA’s mission is closely aligned with G Adventures’ dedication to responsible and sustainable travel practices. The tour operator’s membership brings renewed energy and dedication to the cause, working in tandem with industry leaders and advisors to drive positive change.
Joining Forces for a Sustainable Future
| **Brand Recognition and Trust** | G Adventures | **USTOA Membership** | Active Member (51st) |
| **Additional Benefits** | Access to Travelers Assistance Program | Comprehensive Consumer Protection ($1 million) |
The partnership between G Adventures and the USTOA is a milestone that demonstrates the value of responsible tourism in promoting sustainable travel practices. G Adventures has expressed its commitment to the shared values of integrity and sustainability, solidifying the company’s position as a leader in community tourism. By joining forces, both organizations aim to amplify their collective message and drive positive change through tourism. The collaboration will serve as a testament to the benefits of responsible tourism, reinforcing the connection between travel and community development, highlighting the positive impact of tourism on destinations, and emphasizing the importance of consumer protection and industry standards. As G Adventures becomes part of the esteemed 144-member community, the organization’s members are left with a renewed sense of purpose, committed to shaping the future of sustainable tourism.
Unlocking Travel’s Potential for Positive Change
As the pioneer of community tourism, G Adventures is well-equipped to champion responsible travel, which fosters connection, understanding, and positive change in our world.
“We believe that travel has the power to bring people together, break down barriers, and promote cultural exchange,”
said Steve Lima, G Adventures’ vice president of growth for US and Latin America.
